Am I bugging you with all of these extra pictures and posts lately on social media? I sincerely apologize. It's very annoying, I agree, but it's something I, unfortunately, have to do. Now, I know what you're thinking, you don't "have" to do anything, but I do, here's why. Social media is a huge marketing tool, we all know this, but now casting breakdowns are starting to ask you how many followers you have and how many views and subscribers you have on your channels.
Yup, its true. As if it is not already hard enough to break into the industry, now I have to have "X" amount of followers on top of it? I wish this wasn't true, but that would be a lie. In fact, I was having this conversation the other day with an actress friend of mine, and she was telling me that she had just lost a role to someone who had more YouTube followers than her. To make matters worse, this person had NO prior acting experience. They had not spent countless hours studying the art, ridiculous amounts of money taking classes, updating reels and head shots, they just had more YouTube followers? Are you kidding me? Not only is this offensive and frustrating, but this is simply lazy casting and filmmaking.
The reason for casting these people is simple, they come with a built in audience. If you cast them, chances of them posting the project on their page is very likely, there fore, chances of your project getting a buzz is much greater than casting just a "regular" actress. Ok, in a sense, I understand the reasoning, but come on! It's hard enough to get an audition, now this additional factor is just ridiculous. If said person is an actor who just happens to have a ton of viewers, than great, I'm a little more ok with this new concept. But someone with no previous desire to act, is just plain annoying.
So, whats a girl to do? Play the game of course, three times a day, 3pm, 6 pm and 9pm. I met a lovely gal a few weeks ago who has over 200k and she gave me the scoop. If you post on Instagram it will link directly to your Facebook and twitter. It's that "easy". It's actually a little obnoxious (in my opinion) to post that much, but its working. I've been getting several new followers a week. More followers= more views on my video = bigger audience and my own build in fan base :) Psh, by that time, who knows, I may not even need these other castings because I will have my own paying projects to work on.
Along with the pay to play casting directors workshops, I don't think these specific casting requirements will be going away anytime soon. Our industry is always evolving and this is just another step one must try and conquer. Good luck to all, and #followme I'll follow you back.